Benefits of the Ascent Club are said to include a dedicated travel adviser, guaranteed availability and recoveries, priority booking on peak travel days and up to an additional $250 in perks per flight.

“Our objective was to craft a membership programme with distinct benefits that demonstrates that we understand our clients and what is important to them,” said Barry Shevlin, co-founder and CEO, FlyUSA. “A key differentiator is the 2% cash back that rewards customers for being loyal. While other programmes keep clients at various tiers based on the size of their deposit, our programme pays clients back.”

The new programme divides membership levels into two tiers: Ascend Gold and Ascend Platinum. With a fully refundable deposit, the top-tier Platinum product offers the benefit of a shorter callout time frame of 72 hours, said the company. It has a fleet of 20 managed aircraft and more than 1,000 clients and members.

FlyUSA is based at Clearwater Airpark, Clearwater, Florida and has bases through the state. It also operates from locations in Texas. 

Meanwhile, in June 2023, FlyUSA  acquired 3B Aviation, at the time, expanding the company’s privately managed fleet to 15 aircraft. Speaking after the acquisition, Shevlin said: “We are excited at the opportunity to expand our aircraft acquisition and management services on behalf of our more than 700 on-demand charter clients across the country.”

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